Why Buy From a Family Jeweler

14K two-tone hearts nameplate necklace

Buying from a family jeweler means you get clear answers about what you are buying, services like repair and sizing under the same roof, and a real counter you can come back to. At Golden Palace Jewelry, a family-owned store at 260 Main St, Orange, NJ, that has been our way of doing business for 30 years.

There are a lot of places to buy jewelry. Here is what we think makes a family jeweler worth choosing, and what you should expect from any jeweler you trust with a piece you will wear for years.

Will I know exactly what I am buying?

You should. Jewelry is one of the few purchases where two items can look almost the same and be very different underneath. That is why each of our product listings shows the metal and karat and, where relevant, the weight, width or length, and stones. Gold-plated items are labeled as plated. In the store, we will say the same things out loud and answer any follow-up questions.

Here is the kind of detail that matters when you compare two gold pieces:

Detail Why it matters
Karat (10K, 14K, 18K) Tells you how much pure gold is in it: 41.7%, 58.3% or 75%
Weight in grams More gold weight generally means a sturdier, more valuable piece
Solid or hollow Hollow pieces are lighter and can dent more easily
Width and length Tells you how the piece will actually look on you
Solid gold or plated Plating is a thin layer over another metal and can wear through

Can I get help after I buy?

This is one of the biggest differences. Jewelry needs care over its life. Clasps wear, rings need sizing, and prongs need checking. At our store, repair, ring sizing, engraving, ear piercing and custom work are all done in store. You can bring a piece back to the same counter where you bought it. For details and pricing on any service, call or text (973) 673-3800. Read more in jewelry repair in Orange, NJ and ring sizing and engraving.

Can a family jeweler make something custom?

We can. Custom gold nameplate necklaces are what we are known for, and custom pieces are made to order in 10 to 14 business days. With custom work, the conversation is everything: spelling, font, karat, size and chain. Talking it through face to face, or by text with a person who knows the piece, makes a difference. See our nameplate collection or read custom jewelry from idea to finished piece.

What should I look for in any jeweler?

Whether you shop with us or not, these are fair questions to ask:

  1. Do they tell you the karat and weight without you having to dig?
  2. Do they label plated items clearly?
  3. Is the return policy written down and easy to understand?
  4. Can they service what they sell, like sizing a ring or fixing a clasp?
  5. Do they answer the phone or a text when you have a question?

What is your return policy?

Plain and written down: in-stock pieces can be returned within 30 days of delivery if they are unworn, undamaged and in the original packaging. Refunds go to your original payment method within 5 to 7 business days after we receive the return. Custom and personalized pieces are final sale, but we will work with you to make sure you are happy with it.

Is a family jeweler for everyone?

Yes. Our counter is for anyone shopping for jewelry, whether it is a first pair of gold studs, a Cuban chain, a wedding band or a nameplate for someone you love. You do not need to know the lingo. Ask us anything and we will explain it in plain words. If you want to see how a visit goes, read what to expect when you visit.

Visit or text us

Golden Palace Jewelry is at 260 Main St, Orange, NJ, open Monday to Saturday 10 AM to 7 PM and Sunday 11 AM to 5 PM. Call or text (973) 673-3800, or start with our gold chains.

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Questions? Ask the family behind the counter.

30 years at 260 Main St, Orange, NJ. Open 7 days. Call or text (973) 673-3800.

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